P&G FABRIC CARE

EGD | DESIGN STRATEGY
Environmental graphic elements explore the identity of P&G Fabric Care in new and playful ways.
P&G is a brand trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms. They are committed to making peoples’ lives better in small but meaningful ways, everyday. With a long history, P&G has been an integral part of Cincinnati since its founding. Celebrating the individuality of a particular brand or brand group within P&G requires interpreting the larger corporate equity within the context of the brand. Our large-scale environmental graphic designs for P&G Fabric Care’s offices were an opportunity to express their identity in new and playful ways.
Large, floor-to-ceiling panels mimic flexible strips of fabric. Panels are colorful and full of texture creating a tapestry affect. To left a blue wall contrasts with bright green chairs in foreground.
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Celebrating the individuality of a particular brand or brand group within P&G requires interpreting the larger corporate equity within the context of the brand. Our large-scale environmental graphic designs for P&G Fabric Care’s offices were an opportunity to express their identity in new and playful ways.
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Left: detail of frosted glass panels and hardware. In background a blue wall shows a blurry P&G Fabric Care logo. Right: curved graphic panels simulate woven fabric on white wall in offices.
A large image of a red fabric takes up an entire wall. In front of wall, green chairs contrast with colors from image. To the left, a blue wall meets a black and white image of fabric behind orange chairs. A yellow ceiling spans the offices
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The result is a fun, playful interpretation of this brand within a brand. It maintains the equity of the P&G corporate identity while giving life to this sub brand. Bright colors and exaggerated fabric graphics give a sense of levity for employees.
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Left: light yellow wall displays series of cables and clips for art to be hung. Posters, art and customized jerseys are on display down hallway. Right: silver heartbeat illustration spans beige colored wall above cubicles.
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BATTELLE LABS

EGD | DESIGN STRATEGY | WAYFINDING & SIGNAGE | INTERACTIVE DESIGN | SCULPTURE
Environmental graphics, interactive design, and custom sculpture makes the experience at Battelle Labs memorable and exciting.
Battelle is the world’s largest nonprofit research and development organization. Their tagline is “The Business of Innovation.” In branding the lobby and cafeteria of their global headquarters, we worked towards design solutions that embodied innovation. As a global leader in science, it was important for the environmental design elements to reflect and celebrate this prowess. Main features like a large, interactive lobby display and custom corporate sculpture offer informative visual celebrations of the company’s global position.
Lobby at Battelle Labs features a large, interactive feature to the left. Circular cutouts in the ceiling shine with colored light. At the right, an employee sits behind the reception desk. A large world map is illuminated in white behind.