P&G FABRIC CARE

EGD | DESIGN STRATEGY
Environmental graphic elements explore the identity of P&G Fabric Care in new and playful ways.

P&G is a brand trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms. They are committed to making peoples’ lives better in small but meaningful ways, everyday. With a long history, P&G has been an integral part of Cincinnati since its founding. Celebrating the individuality of a particular brand or brand group within P&G requires interpreting the larger corporate equity within the context of the brand. Our large-scale environmental graphic designs for P&G Fabric Care’s offices were an opportunity to express their identity in new and playful ways.

Large, floor-to-ceiling panels mimic flexible strips of fabric. Panels are colorful and full of texture creating a tapestry affect. To left a blue wall contrasts with bright green chairs in foreground.
No items found.
Celebrating the individuality of a particular brand or brand group within P&G requires interpreting the larger corporate equity within the context of the brand. Our large-scale environmental graphic designs for P&G Fabric Care’s offices were an opportunity to express their identity in new and playful ways.
Learn more
Left: detail of frosted glass panels and hardware. In background a blue wall shows a blurry P&G Fabric Care logo. Right: curved graphic panels simulate woven fabric on white wall in offices.
A large image of a red fabric takes up an entire wall. In front of wall, green chairs contrast with colors from image. To the left, a blue wall meets a black and white image of fabric behind orange chairs. A yellow ceiling spans the offices
No items found.
The result is a fun, playful interpretation of this brand within a brand. It maintains the equity of the P&G corporate identity while giving life to this sub brand. Bright colors and exaggerated fabric graphics give a sense of levity for employees.
Learn more
Left: light yellow wall displays series of cables and clips for art to be hung. Posters, art and customized jerseys are on display down hallway. Right: silver heartbeat illustration spans beige colored wall above cubicles.
No items found.
Learn more
No items found.
NEXT PROJECT

BATTELLE LABS

EGD | DESIGN STRATEGY | WAYFINDING & SIGNAGE | INTERACTIVE DESIGN | SCULPTURE
Environmental graphics, interactive design, and custom sculpture makes the experience at Battelle Labs memorable and exciting.
Lobby at Battelle Labs features a large, interactive feature to the left. Circular cutouts in the ceiling shine with colored light. At the right, an employee sits behind the reception desk. A large world map is illuminated in white behind.