BATTELLE LABS

EGD | DESIGN STRATEGY | WAYFINDING & SIGNAGE | INTERACTIVE DESIGN | SCULPTURE
Environmental graphics, interactive design, and custom sculpture makes the experience at Battelle Labs memorable and exciting.
Battelle is the world’s largest nonprofit research and development organization. Their tagline is “The Business of Innovation.” In branding the lobby and cafeteria of their global headquarters, we worked towards design solutions that embodied innovation. As a global leader in science, it was important for the environmental design elements to reflect and celebrate this prowess. Main features like a large, interactive lobby display and custom corporate sculpture offer informative visual celebrations of the company’s global position.
White wall featuring the words "Battelle: The Business of Innovation" in light silver letters. To the right, a glass panel spans the hallway playing interactive, digital content. A visitor interacts with the feature.
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With innovation in mind, we created an experience for Battelle Labs that is unlike any other. Hidden projectors, custom lighting treatments, and other design tricks gave our solution a perceived futuristic feel.
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A large wall in the Battelle Labs lobby features a white wall with silver Battelle logo on either end. A visitor walks past the interactive element which trails animation after them.
Left: Series of projectors, mirrors, and speakers provide the content for the interactive lobby feature at Battelle Labs. Right: Detail of projector hidden in the ceiling of the lobby at Battelle Labs.
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One-of-a-kind, interactive design installation tracks users with branded animation and provides visitors with a wealth of information about Battelle Labs. The lobby also features an interactive design and video installation that has 4 modes. A “sleep mode” plays a subtle animation at 5’ tall by 30’ wide.
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In the Battelle Labs lobby, a receptionist sits at a large, curved desk. Behind the reception desk, a map of the world is illuminated in white LED on a white graphic panel. Above, circular ceiling cutouts reveal blue light above seating areas.
Left: circular frosted graphics decorate glass in front of reception desk. The largest circle has digital content projected onto it with an animated Battelle logo. Right: detail of frosted graphic hexagons decorating glass at Battelle Labs.
Large, molecular sculpture spans from bottom left across middle of frame. Large silver, white, and red circles represent nodes. In background, employees order at a cafe behind glass walls.
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Throughout the building, our design features monumentalize science in an abstract way. This abstraction is perfectly captured by the enormous, 3000-pound steel molecule sculpture.
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Left; 2-story molecular sculpture spans floor to ceiling at Battelle Labs. Molecules are made of white, yellow, red, and silver nodes. Right: detail of 2-story molecular sculpture from floor looking up.
White panels shroud digital screen to right of frame. Text reading "Battelle in the News" in blue dimensional letters above the monitor. To left, back lit shelves display awards and photos.
Left: wchite graphic panels span long hallway displaying digital content, blue text, and custom lit shelving units displaying awards. Right: Clear graphic panel with silver text announces "R&D 100" at right. To left, gold plaques display honorees.
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P&G GBS

EGD | DESIGN STRATEGY
Experiential graphic design components create colorful and bright spaces for this special P&G "think tank" department.
P&G is a brand trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms. They are committed to making peoples’ lives better in small but meaningful ways, everyday. With a long history, P&G has been an integral part of Cincinnati since its founding. Celebrating the individuality of a particular brand or brand group within P&G requires interpreting the larger corporate equity within the context of the brand.
Curved green wall acts as huddle room with blue chairs to right. Text reads "the best way to predict the future is to invent it." in silver dimensional letters on wall. To left of text, brightly colored circles are laid out.