BATTELLE LABS

EGD | DESIGN STRATEGY | WAYFINDING & SIGNAGE | INTERACTIVE DESIGN | SCULPTURE
Environmental graphics, interactive design, and custom sculpture makes the experience at Battelle Labs memorable and exciting.

Battelle is the world’s largest nonprofit research and development organization. Their tagline is “The Business of Innovation.” In branding the lobby and cafeteria of their global headquarters, we worked towards design solutions that embodied innovation. As a global leader in science, it was important for the environmental design elements to reflect and celebrate this prowess. Main features like a large, interactive lobby display and custom corporate sculpture offer informative visual celebrations of the company’s global position.

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With innovation in mind, we created an experience for Battelle Labs that is unlike any other. Hidden projectors, custom lighting treatments, and other design tricks gave our solution a perceived futuristic feel.
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One-of-a-kind, interactive design installation tracks users with branded animation and provides visitors with a wealth of information about Battelle Labs. The lobby also features an interactive design and video installation that has 4 modes. A “sleep mode” plays a subtle animation at 5’ tall by 30’ wide.
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Throughout the building, our design features monumentalize science in an abstract way. This abstraction is perfectly captured by the enormous, 3000-pound steel molecule sculpture.
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NEXT PROJECT

P&G GBS

EGD | DESIGN STRATEGY
Experiential graphic design components create colorful and bright spaces for this special P&G "think tank" department.
Curved green wall acts as huddle room with blue chairs to right. Text reads "the best way to predict the future is to invent it." in silver dimensional letters on wall. To left of text, brightly colored circles are laid out.