P&G GBS

EGD | DESIGN STRATEGY
Experiential graphic design components create colorful and bright spaces for this special P&G "think tank" department.
P&G is a brand trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms. They are committed to making peoples’ lives better in small but meaningful ways, everyday. With a long history, P&G has been an integral part of Cincinnati since its founding. Celebrating the individuality of a particular brand or brand group within P&G requires interpreting the larger corporate equity within the context of the brand.
Left: mirrored circle mounted to curved, green panel. Orange circle mounted below. Right: mirrored circle on white wall reflects graphics across hallway.
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Experiential graphic design components create colorful and bright spaces for this special P&G “think tank” department.
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Orange graphic panel with halftone dot pattern. White text reads "Bringing innovation to life; creating value together". To left, a green monitor shroud houses a TV with custom digital content.
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The result is a branding experience that helps inspire creative solutions to marketing challenges. Bright colors, unexpected materials, and inspirational messaging add to the experience, providing bursts of inpsiration and making an inviting environment.
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Four semi-transparent shapes hang from the ceiling. Shapes are blues and greens and are arranged to layer over one another. Largest, green panel sits in front with word "dream" and four colored circles.
Left: blue graphic panel with halftone dot pattern. Orange circles, light blue text, and dimensional white letters make up layout. Right: detail of white dimensional letters mounted to glowing blue surface.
Left: series of colorful circles adorn white wall above elevator buttons. Circles are different colors and materials. Upside down silver text reads "Turn it upside down". Right: curved blue wall acts as huddle area with 3 tv monitors.
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SPEAR INC

BRAND IDENTITY | EGD | EXHIBIT DESIGN | DIGITAL DESIGN | BRAND MESSAGING | WAYFINDING & SIGNAGE
Brand identity and integrated experiential design package for Spear Inc, a global leader in sustainable packaging.
Mason, Ohio's Spear Inc. is an industry leader in innovative and sustainable packaging. Spear is a global corporation that prints labels for a considerable portion of the beverage and food packaging industry. Their innovations can be seen in grocery and convenience stores the world over. Therefore, the Spear corporate brand identity and print package needed to be emotional, innovative, clean and precise.
Black and white photos hang on cable system in front of a gray wall at left of Spear lobby. To right, a receptionist sits behind a curved, glowing white reception desk. The Spear logo is mounted on white wall behind desk. Exhibit graphics in back.