SPEAR INC

BRAND IDENTITY | EGD | EXHIBIT DESIGN | DIGITAL DESIGN | BRAND MESSAGING | WAYFINDING & SIGNAGE
Brand identity and integrated experiential design package for Spear Inc, a global leader in sustainable packaging.

Mason, Ohio's Spear Inc. is an industry leader in innovative and sustainable packaging. Spear is a global corporation that prints labels for a considerable portion of the beverage and food packaging industry. Their innovations can be seen in grocery and convenience stores the world over. Therefore, the Spear corporate brand identity and print package needed to be emotional, innovative, clean and precise.

Black and white images hang on either side of entry to exhibit at Spear. Layers of curved, transparent blue panels wrap around monitor at center of the room. Circling the sculpture, product displays on lit pedestals.
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Spear has a fantastic story; it was our job to tell it as clearly as possible. We started with their brand identity, embracing the DNA of the original Spear logo while incorporating a more dynamic, emotional, and global shape.
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Black and white graphics are hung on cable mount system against gray wall to left of exhibit. To the right, a series of curved, transparent blue screens are layered around central point in exhibit room.
Left: blue graphic panels with descriptive white text explaining packaging on display. Bottle of beer sits on lit pedestal display. Right: detail of curved, transparent blue graphic shape mounted to wall with silver hardware.
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Spear's brand story is clear from first impression to factory tour to closing handshake. Spear's innovations, milestones, organizational strengths, and geographical advantages are all on display.
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Bright, colorful Spear brand shapes flow down hallway on white wall. Inside shapes, white text describes key facts about the company.
Curved, graphics are suspended above workroom floor at Spear. The colorful, two-sided graphics share key values of Spear and inspire workers.
Left: Spear logo on custom-shaped pocket folder against white background. Right: Spear pocket folder opened up reveals grey panel with business card tucked into it.
Left: inside panel of pocket folder reads "Better Labeling. Clear and Simple." in black text. Folder sits on white background. Right: printed materials including envelopes, letterhead, etc sit on white background.
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BOEHRINGER INGELHEIM

WAYFINDING & SIGNAGE
Exterior signage package designed for Boehringer Ingelheim's diverse campus near Columbus, Ohio.
Silver, dimensional logo for Boehringer Ingelheim sits on dark grey exterior wall. In background, outdoor campus can be seen.