HORAN

EGD | DIGITAL | SCULPTURE
Experiential design for HORAN Associates makes use of interactive design and custom sculpture.

HORAN has been a trusted partner and advisor in employee benefits consulting, wealth management, and life insurance since 1948. The years-long relationships they have with their clients are their top priority. They wanted their new office design to be an oasis for their clients, offering the ideal setting to continue building those trusted relationships.

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Our challenge was to design a lobby experience that exuded calm confidence while expressing who HORAN is and what they do. Our method was to strip everything extraneous away.
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The brand experience starts in the elevator lobby where three, colored light ribbons greet visitors. They represent the many customized paths – or solutions – HORAN designs to meet their client’s goals. The lights converge at a refreshment bar/video wall at the end of the space.
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NEXT PROJECT

REGENSTRIEF INSTITUTE

EGD | WAYFINDING | SCULPTURE | DESIGN STRATEGY
We designed, fabricated and installed all of the environmental graphics for the Regenstrief Institute’s new facility on Indiana University’s medical campus in Indianapolis.
Employee walks past timeline connected by tubes of light. At right, a display shows an original dishwasher that has been illuminated from the inside.