P&G is a brand trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms. They are committed to making peoples’ lives better in small but meaningful ways, everyday. With a long history, P&G has been an integral part of Cincinnati since its founding. Celebrating the individuality of a particular brand or brand group within P&G requires interpreting the larger corporate equity within the context of the brand.
We designed a colorful and flexible environmental branding package for P&G’s HR and Product Supply Operations. Our solution blended BHDP’s interior design with P&G’s branding guidelines.
The environmental graphics addressed localized groups within the floors. They also served as a tacit wayfinding scheme for the employees. We designed the atrium to be bright and inviting with colorful graphics. The flexible environmental branding features make updating content and imagery easy while also reinforcing the spaces’ various functions.