WASHINGTON PARK

WAYFINDING & SIGNAGE
Brand experience and garage wayfinding system for the Washington Park garage creates connection to the park above.

At the heart of Over-the-Rhine in Cincinnati is Washington Park. The park hosts concerts, movie screenings, flea and art markets, and more and is a neighborhood hot spot. With so much traffic, the park needed a well thought out parking system that was easy to navigate.

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We considered the entire parking experience from entrance to exit. Our intention was to give people a sense of place despite being underground. We wanted to create connections with the city above and an easy way to remember where they left their car.
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