WASHINGTON PARK

WAYFINDING & SIGNAGE
Brand experience and garage wayfinding system for the Washington Park garage creates connection to the park above.

At the heart of Over-the-Rhine in Cincinnati is Washington Park. The park hosts concerts, movie screenings, flea and art markets, and more and is a neighborhood hot spot. With so much traffic, the park needed a well thought out parking system that was easy to navigate.

BHDP asked us to design a brand experience and garage wayfinding system for the Washington Park garage located underneath the park. We considered the entire parking experience from entrance to exit. Our intention was to give people a sense of place despite being underground. We wanted to create connections with the city above and an easy way to remember where they left their car.

We used full floods of intense color to signal where the pedestrian circulation is above. Verbal descriptors help visitors select the shortest path to their surface destination and symbolic markers help people retrace those same paths home. The symbols relate to iconic environmental ornaments and silhouettes found when emerging from the stairs to the park above.

The garage wayfinding system works at both the pedestrian and vehicle scales. The final result is modern, attractive, and reinforces the connection between the urban fabric above and the service area below.

Portfolio view

CLIENT
WASHINGTON PARK
Washington Park Garage
SERVICES ON PROJECT

Wayfinding & Signage

LOCATION
Cincinnati, Ohio
COLLABORATORS

BHDP Architecture

Painted concrete pillar has stripes of yellow, white, black, and red designating "G2" section. Yellow painted walls have clear panel with white illustration overlaid on it at bottom of stairs.
Green walls mark this floor's stairwell. A clear panel is mounted off wall with silver hardware. On panel, a white illustration of Music Hall.
Left: clear graphic panel mounted to yellow wall in parking garage. White illustration of Music Hall is applied to surface of panel. Right: two wayfinding signs mounted to concrete pillars in Washington Park's garage.
Stripes of yellow, white, black, and red are painted on a concrete pillar in the Washington Park parking garage. In background, wayfinding hangs from the ceiling showing the exit.
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CLIENT
WASHINGTON PARK
Washington Park Garage
SERVICES ON PROJECT

Wayfinding & Signage

LOCATION
Cincinnati, Ohio
COLLABORATORS

BHDP Architecture

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