P&G HR/PSO

BRAND IDENTITY | EGD | WAYFINDING & SIGNAGE
Brand experience package designed for P&G's HR and PSO departments.

P&G is a brand trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms. They are committed to making peoples’ lives better in small but meaningful ways, everyday. With a long history, P&G has been an integral part of Cincinnati since its founding. Celebrating the individuality of a particular brand or brand group within P&G requires interpreting the larger corporate equity within the context of the brand.

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The environmental graphics addressed localized groups within the floors. They also served as a tacit wayfinding scheme for the employees. We designed the atrium to be bright and inviting with colorful graphics. The flexible environmental branding features make updating content and imagery easy while also reinforcing the spaces’ various functions.
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EASTERN KENTUCKY SCIENCE CENTER

BRAND IDENTITY | EGD | EXHIBIT DESIGN
Exhibit design for Eastern Kentucky Science Center is flexible, dynamic and exciting.
LEDs run through brightly colored blue and red coils at left, in background a large colorful image sits next to a white educational graphic.