YATES FLOORING

EGD | INTERACTIVE DESIGN | WAYFINDING & SIGNAGE | ARCHITECTURE | INTERIOR DESIGN | RETAIL
We continue to hone our flooring showroom expertise with our latest project, Yates Flooring, out of Lubbock, Texas.

Yates Flooring in Lubbock, Texas, is our latest showroom transformation. The team had seen our work for Thornton Flooring in Sioux Falls and wanted to explore how a similar approach could work for their business. A trusted Lubbock retailer since 1976, Yates was already building a new facility. They had a general idea of the showroom’s size and location, but the opportunity was much bigger than simply filling the space with displays.

We started by exploring floor plans, evaluating alternatives, and discussing the advantages and trade-offs of each. At the same time, we recommended refreshing and extending their brand—an essential step in creating a cohesive, customer-focused showroom.

This is where our 40 years of brand-building experience makes a difference.

Exterior signage design for Yates Flooring in Texas
Large-scale graphic panel and interactive display sit in foreground, in background reception desk sits underneath a wooden framed roof
Detail of large-scale graphic grid in foreground, in background custom displays and digital displays can be seen
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Our solution for Yates’ is all about organization. We carefully create a hierarchy of design—category identification, lifestyle and product detail photography, manufacturers and wayfinding are all carefully composed to simplify and enhance the buying experience.
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Couple uses interactive at the new Yates Flooring showroom in Texas
Custom displays show wood flooring samples on either side of a large-scale graphic grid at the new Yates Flooring Showroom
Large-scale graphics highlight key vendor logos next to custom carpet sample displays at the new flooring showroom for Yates
Detail of custom wayfinding design for the Yates Flooring showroom
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Control the customer’s view as they move through the store. Let things unfold in a way that entices, not overwhelms. Simplify instead of creating chaos.
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Large-scale static graphics sit next to digital displays at the new flooring showroom for Yates Flooring
A custom Tile Gallery has a hanging banner over a mini tile art gallery with digital display on front face and brightly lit sample tiles within
Large-scale mood boards sit at the end of garages providing inspiration and showcasing latest flooring trends, custom displays showcase large tile samples
Custom wayfinding leads visitors down hallway with commercial library and builder suites
Lit graphic inset into wall welcomes visitors and announces the history of Yates
Customers gather around a workstation with a sales team member looking at samples of flooring arranged on wall
Floor to ceiling graphic advertises special flooring categories, two people stand in front discussing
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NEXT PROJECT

NORTH AMERICAN PROPERTIES

EGD | INTERIOR DESIGN | DIGITAL DESIGN
Transformative experiential design and interior design update to office lobbies in downtown Cincinnati.
Two people walk through lobby of North American Properties in downtown Cincinnati. A grey wall with five logos sits to left. A white wall with a white, dimensional depiction of the Cincinnati skyline to the right leading visitors through a glass security door into elevator bay beyond.