APEX SUPPLY CHAIN TECHNOLOGIES

EGD | WAYFINDING & SIGNAGE | DIGITAL EXPERIENCE | DESIGN STRATEGY
Experiential graphic design and Customer Experience Center for Apex Supply Chain Technologies is an exercise in how a logo can inform and create 3D space.

As the leading provider of self-serve automation solutions, Apex Supply Chain Technologies helps some of the biggest brands in the world increase productivity while reducing costs. Since 2006, their technology has helped companies find significant productivity increases and cost savings in basic, well-established processes. We were tasked with designing a fully integrated brand experience, including brand identity, experiential design, exterior signage and wayfinding, and video and messaging architecture programs.

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We developed a brand identity for Apex that was as multi-faceted as their technologies. Based on a radial grid centering on the geometric center of the ‘a’, our design took cues from data visualization, machining, apertures, and containers to make a dynamic and flexible logo that is as multi-faceted as the company.
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The new identity and experiential graphics package designed for Apex will help the company flex, grow, and evolve alongside the technological innovations of its products. It allows them to curate content for specific audiences and dynamically evolve with future opportunities.
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NEXT PROJECT

MOTORISTS

BRAND IDENTITY | EGD
Brand identity and experiential graphics for Encova Insurance, formerly Motorists Insurance Group.
Motorist Insurance Group logo on light beige wall. Blue chairs matching blue of logo sit in foreground around a low, wooden table.