Wanting to focus on the collaboration and innovation aspects, we designed a layered identity that would interact with different surfaces. Inspired by the colors and shapes of the Motorists logo, it fits within the family while standing on its own. The logo comes to life in the break room, where we designed a four-sided centerpiece around a cement column.Learn more
The overall design is dynamic and surprising, inspiring creativity, play, and innovation. The interactions of light with the environmental treatments keep the space exciting and fresh while representing the center's personality.Learn more