EGD | INTERACTIVE | DESIGN STRATEGY | SCULPTURE
Interactive experience, experiential features, and aerial sculpture designed for 84.51°.
Formerly Dunnhumby, 84.51°, is a subsidiary of Kroger and the inventor of the Customer Loyalty Card, or Kroger Card. These loyalty cards accumulate massive amounts of data. 84.51° then analyzes that data and forms insights into all facets of the retail experience. These insights provide value not only to their customers' businesses but also to their customers' customers. This model has become the standard for many other retailers.