WATSON’S

BRAND IDENTITY | EGD | RETAIL EXPERIENCE | DIGITAL | SIGNAGE & WAYFINDING
Brand identity and integrated retail design package for Watson’s rebrand and showroom expansion.

A family-owned business, Watson’s has been a fixture in Cincinnati for over half a century. From humble beginnings, their focus on selection, service, and savings has transformed them into one of the world’s largest specialty retailers of home goods. Watson’s mission is to help its customers experience life’s best moments in the comfort of their homes. From backyard hot tubs that enhance health and wellness to basement rec rooms for hosting hours of family fun, Watson’s provides a vast selection of products to improve the quality and enjoyment of life.

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A large-scale, custom, split-flap feature immediately greets shoppers on entry. This welcome feature sets the tone for everything Watson’s sells, representing meaningful connections with friends, family, nature, and yourself!
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Inspired by the hexagon patterns of the new brand, we designed a custom iconography suite for Watson’s. The library of characters allows us to explore the fun side of the brand, being used in static compositions as well as animated content.
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The new brand experience better reflects Watson’s growth and mission. It has elevated the brand, allowing Watson’s to reach a wider audience and give them an easy, repeatable system that will grow with them.
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JP FLOORING

EGD | DIGITAL | DESIGN STRATEGY
Design strategy and experiential design for re-imagined showroom at JP Flooring makes use of limited space in a big way.
Red backdrop with JP Logo and "Welcome to JP Flooring Design Center" sits behind reception desk. Large, JP logo made of flooring material sits to right of red backdrop.