OTTERBEIN UNIVERSITY

EGD | WAYFINDING | EXTERIOR SIGNAGE
Experiential graphic design, wayfinding, and exterior signage package for THE POINT at Otterbein University.

Since its founding in 1847, Otterbein has been recognized for its pace-setting ideals and ground-breaking, integrative studies. THE POINT, on Otterbein’s west campus, is a space that perfectly captures these ideals. Part Maker Lab and part Business Incubator, THE POINT houses a variety of workshops, classroom and lecture hall environments. It also includes corporate tenant spaces where students integrate real-world projects into their curriculum.

We worked with WSA Studio and THE POINT’s staff to provide a variety of experiential graphic design, wayfinding, and exterior signage features to create a fully integrated design system.

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Our branded experience started with a flexible motif based on “play” and “fast forward”. THE POINT fast forwards a student’s education so they can experience real-world collaboration and hands-on fabrication techniques.
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We subtly integrated THE POINT logo, designed by BLKLTR, into each of the overhead wayfinding signage that directs students to labs, studios, classrooms, and offices.
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Embodying the idea that this facility is more than just another school building, our integrated design experience at THE POINT reinforced the essence of the space as a place for collaboration, innovation, and exploration.
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CARLISLE & FINCH

BRAND IDENTITY | EGD | BRAND STRATEGY
Brand identity refresh and exhibit design to celebrate over 125 years of Carlisle & Finch’s history in Cincinnati.
In the foreground, The Carlisle & Finch Co logo sits on a white wall. In the background a large reproduction of a painting marks the entrance of the customer experience center.