EGD | WAYFINDING | EXTERIOR SIGNAGE
Experiential graphic design, wayfinding, and exterior signage package for THE POINT at Otterbein University.
Since its founding in 1847, Otterbein has been recognized for its pace-setting ideals and ground-breaking, integrative studies. THE POINT, on Otterbein’s west campus, is a space that perfectly captures these ideals. Part Maker Lab and part Business Incubator, THE POINT houses a variety of workshops, classroom and lecture hall environments. It also includes corporate tenant spaces where students integrate real-world projects into their curriculum. We worked with WSA Studio and THE POINT’s staff to provide a variety of experiential graphic design, wayfinding, and exterior signage features to create a fully integrated design system.