BHDP ARCHITECTURE

IDENTITY DESIGN | DESIGN STRATEGY
Flexible identity system designed for BHDP Architecture allows them to stay up with industry trends.

Leaders in building design and interior design, BHDP wants to be competitive in a variety of different spaces. They specialize in leveraging the culture and the specific workflow of companies to achieve the best workplace design. They advise their clients on a multitude of services, and their portfolio changes constantly to accommodate industry and market trends.

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It is often the case that the broader your business model, the more neutral your identity and identity system should be. We conceived the BHDP identity system as a branching tree. Logo and tag line operate at the trunk level, with their website and broad brushstroke communications at the limb level. Finally, specific job documents and proposals are at the leaf-level.
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The strength and flexibility of this identity system allows BHDP to customize their communications to fit specific needs. The modular system allows them to make adjustments efficiently and makes their presentations to clients more effective.
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UNIVERSITY OF PHOENIX

EGD | INTERACTIVE DESIGN | BRAND MESSAGING | SCULPTURE | EXHIBIT DESIGN
Integrated experiential and interactive design package brought the University of Phoenix story to life.
Suspended sculpture at the University of Phoenix lobby is made up of series of tiles attached to thin metal rods. Tiles are red with facts in white text or image tiles of students learning.