Why Owner Reps need a Brand Experience Specialist

We create spaces that attract your clients'  ideal audience

Your customers depend on you to show them the ropes, guide their building/moving process and ultimately succeed in their business. Moving to a new location is a perfect opportunity to set your clients’ businesses off on the right path. And what is good for them is also good for you too. Branding and, more specifically, Experiential and Environmental Branding can be a critical element in bringing everything—and everyone—together.

This is where a Brand Experience Specialist can be a valuable member of your team. Architects help fit people to space, Contractors make the changes happen to buget and on scheule. At White Design Studio, we specialize in creating meaningful brand experiences that connect a client’s audience with their new environment. With 33 years of experience collaborating with real estate professions and owner representatives in particular, we can help you deliver exceptional, integrated projects. Here’s how we can partner and expand your services:

The Power of EGD - We’ll educate your customers to the power of Environmental and Experiential Branding (EGD). We help them evaluate their existing brand and perform a audit of their messaging. If either needs a tune-up, we can refine and create a playbook (Brand Guidelines) that helps everyone in the organization stay on course. In addition we’ll expand how their brand and culture is  “baked”into the architecture and interiors.
Orchestrate the Solution - We work with architects to locate branding opportunities or touchpoints throughout the space tailoring messages to audiences. Our solutions are best when they are integrated into the architecture, not applied. We collaborate to create a solution that reflects your customer’s culture and value, not just another pretty office.  
Digital Integration - We work with your clients to explore digital opportunities. These can be everything from interactive features to branded electronic billboards, or networked conference room messaging.
Wayfinding Wayfinding is often and overlooked opportunity to strengthen you client’s brand in a way that sets them apart and ecpresses thier culture. We assist with all interior and exterior brand and directional signage.
Content Creation - Once your client is moved in, we can continue on creating fresh content that leverages all of the previous steps to create a one-of-a-kind brand expression that will help set up your clients—and you too— for success.

Together, we can create integrated brand experiences that make new spaces connect to your clients and their customers too. Contact us to learn more.