Floor Focus Magazine, a respected and popular trade magazine for the flooring industry, recently published an article about our latest design for the JP Flooring showroom. Interviewing both JP Flooring’s owner, Phil Schrimper, and White Design Studio owner, Peter White, the article discusses the type of in-depth collaboration that went into the space. More than just an environmental design project, White Design Studio worked with JP Flooring to use specific brand strategy as a way to re-think and re-define their retail experience.
To read the full article from Floor Focus Magazine, click here
To listen to an interview by Floor Focus Magazine, click here
And be sure to check out our full portfolio post for JP Flooring’s showroom redesign here