Shining a Light on JP's Showroom

We’ve always helped our friends at JP Flooring have a showroom that stood out from their competitors. Our latest design for them is no exception; and people are taking notice.

Floor Focus Magazine, a respected and popular trade magazine for the flooring industry, recently published an article about our latest design for the JP Flooring showroom. Interviewing both JP Flooring’s owner, Phil Schrimper, and White Design Studio owner, Peter White, the article discusses the type of in-depth collaboration that went into the space. More than just an environmental design project, White Design Studio worked with JP Flooring to use specific brand strategy as a way to re-think and re-define their retail experience.

To read the full article from Floor Focus Magazine, click here
To listen to an interview by Floor Focus Magazine, click here
And be sure to check out our full portfolio post for JP Flooring’s showroom redesign here

Custom flooring displays sit in front of a large, lit educational graphic in JP's flooring showroom.
Showroom end caps are decorated with large, back-lit graphics.
An employee reviews design options with two customers at the custom design suite complete with digital display and physical samples.