BRAND IDENTITY | EGD | RETAIL EXPERIENCE | DIGITAL | SIGNAGE & WAYFINDING
Brand identity and integrated retail design package for Watson’s rebrand and showroom expansion.
A family-owned business, Watson’s has been a fixture in Cincinnati for over half a century. From humble beginnings, their focus on selection, service, and savings has transformed them into one of the world’s largest specialty retailers of home goods. Watson’s mission is to help its customers experience life’s best moments in the comfort of their homes. From backyard hot tubs that enhance health and wellness to basement rec rooms for hosting hours of family fun, Watson’s provides a vast selection of products to improve the quality and enjoyment of life.