OTTERBEIN UNIVERSITY

EGD | WAYFINDING | EXTERIOR SIGNAGE
Experiential graphic design, wayfinding, and exterior signage package for THE POINT at Otterbein University.
Since its founding in 1847, Otterbein has been recognized for its pace-setting ideals and ground-breaking, integrative studies. THE POINT, on Otterbein’s west campus, is a space that perfectly captures these ideals. Part Maker Lab and part Business Incubator, THE POINT houses a variety of workshops, classroom and lecture hall environments. It also includes corporate tenant spaces where students integrate real-world projects into their curriculum. We worked with WSA Studio and THE POINT’s staff to provide a variety of experiential graphic design, wayfinding, and exterior signage features to create a fully integrated design system.
Large, angular red soffit extends over common area at Otterbein University's THE POINT. On back red wall, the word "OTTERBEIN" is made from cables and pins. Students lounge and study throughout common area.
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Our branded experience started with a flexible motif based on “play” and “fast forward”. THE POINT fast forwards a student’s education so they can experience real-world collaboration and hands-on fabrication techniques.
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Students and teachers meet in conference rooms decorated with arrow patterns on the glass. Above, a red ceiling fixture creates an accent to the white walls.
Left, arrow pattern applied to glass acts as privacy screen and passive wayfinding. Background shows common area. Right, custom shaped blade signs hang above room. Red, angled sections mix with wood texture to direct visitor traffic.
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We subtly integrated THE POINT logo, designed by BLKLTR, into each of the overhead wayfinding signage that directs students to labs, studios, classrooms, and offices.
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Origami inspired wall feature sits on red wall. Wood panels of different shades make up unfolding facets. THE POINT logo in red sits on right side. In center of feature is a TV playing Otterbein University content.
Large red wall centers common area at Otterbein's THE POINT. Wall has the word "OTTERBEIN" written on it using a series of cables and pins.
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Embodying the idea that this facility is more than just another school building, our integrated design experience at THE POINT reinforced the essence of the space as a place for collaboration, innovation, and exploration.
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Left, detail of "N" from "OTTERBEIN" made up of white cable looped around pins against a red wall. Right, students study in common area with red feature wall in background with the word "OTTERBEIN" on it.
Student studies on bench in front of a blue wallpapered wall. In background, a white wall features large, wooden dimensional lettering of a quote from President Kathy A. Krendl
Exterior of the building features THE POINT logo in large, dimensional red letters on a red, angled wall above the entry doors.
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Carlisle & Finch

BRAND IDENTITY | EGD | BRAND STRATEGY
Brand identity refresh and exhibit design to celebrate over 125 years of Carlisle & Finch’s history in Cincinnati.
The Carlisle & Finch Company is a Cincinnati treasure. They have designed and manufactured state-of-the-art searchlights for military, private, and commercial sea-craft and land security operations for more than 125 years. As they approach their 5th Generation of ownership, they stand proud of their accomplishments and heritage. To celebrate, we were asked to help them design a new Customer Experience Center (CXC) where visitors could learn about C&F’s history, capabilities, and spirit.
In the foreground, The Carlisle & Finch Co logo sits on a white wall. In the background a large reproduction of a painting marks the entrance of the customer experience center.