It is often the case that the broader your business model, the more neutral your identity and identity system should be. We conceived the BHDP identity system as a branching tree. Logo and tag line operate at the trunk level, with their website and broad brushstroke communications at the limb level. Finally, specific job documents and proposals are at the leaf-level.Learn more
The strength and flexibility of this identity system allows BHDP to customize their communications to fit specific needs. The modular system allows them to make adjustments efficiently and makes their presentations to clients more effective.Learn more