APEX SUPPLY CHAIN TECHNOLOGIES

EGD | WAYFINDING & SIGNAGE | DIGITAL EXPERIENCE | DESIGN STRATEGY
Experiential graphic design and Customer Experience Center for Apex Supply Chain Technologies is an exercise in how a logo can inform and create 3D space.
As the leading provider of self-serve automation solutions, Apex Supply Chain Technologies helps some of the biggest brands in the world increase productivity while reducing costs. Since 2006, their technology has helped companies find significant productivity increases and cost savings in basic, well-established processes. We were tasked with designing a fully integrated brand experience, including brand identity, experiential design, exterior signage and wayfinding, and video and messaging architecture programs.
In foreground, orange and white curved exterior signage features the Apex logo. In background, across field of grass is the grey Apex building accented with orange.
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We developed a brand identity for Apex that was as multi-faceted as their technologies. Based on a radial grid centering on the geometric center of the ‘a’, our design took cues from data visualization, machining, apertures, and containers to make a dynamic and flexible logo that is as multi-faceted as the company.
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Orange and white rectangular wayfinding sign sits outside the Apex building. Grey Apex building with orange trim sits in background.
Employee presents to a visitors in darkened customer experience center at Apex. Behind employee, a large screen displays white and orange graphics. Orange light leaks out from behind the monitor, washing the wall in orange.
Theater room is washed in blue LED light coming from behind 3 large monitors. Monitors are black with white text and illustrations flowing through room. In back, frosted glass features abstraction of Apex logo.
Employee walks past white wall with dimensional, white statements on it. In dimensional, black text the words read "Easy. Easy. Easy." Frosted glass leads to innovation area beyond.
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The new identity and experiential graphics package designed for Apex will help the company flex, grow, and evolve alongside the technological innovations of its products. It allows them to curate content for specific audiences and dynamically evolve with future opportunities.
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Employees and visitors walk around a large white room with orange feature wall. On orange wall, new vending machine technology is displayed. A white wall has dimensional white text and the words "Every Thing is Possible" in orange/black.
Top row left to right: orange feature wall seen at end of white hallway. Orange wall marks entrance to innovation lab. Squares of white and orange graphics wrap corner on white wall. Bottom row: grid of printed materials on white background.
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NEXT PROJECT

MOTORISTS

BRAND IDENTITY | EGD
Brand identity and experiential graphics for Encova Insurance, formerly Motorists Insurance Group.
Motorists Insurance Group is a company that provides automobile, home, business and life insurance products. They pride themselves on fostering a culture and way of thinking that breeds innovation and promotes empowerment, collaboration, and fresh ideas. We partnered with WSA, to develop a brand identity and environmental graphics for their new Innovation Center.
Motorist Insurance Group logo on light beige wall. Blue chairs matching blue of logo sit in foreground around a low, wooden table.